There's a big misconception that no one cares about seeing something like construction projects on facebook. But for many construction companies, social media marketing can be another vital took in your arsenal when it comes to inbound marketing. You can look at funny dog videos, scary videos of your ex, and even catch up on the boring political news. One of the reasons is to learn more about the companies they’re considering doing business with.  In fact, one survey showed t

When someone goes to Google and looks for a product or service, most of the time they're close to making a purchase. The same goes for when a homeowner is searching for a trade they need. For a lot of people not in the trades, it can be a daunting task finding the right contractor for their problem. That’s because of this right here:  How does someone know who is the most reliable? Who does the best work?   The biggest question they want answered? Can this contractor fix MY p

You see it all the time, you’ll search something once and that certain item or service will follow you around all day, through every app...

Google wants you to make more money. They want your company to be successful. The more successful a company is, the more likely they are...

In part 1, We discussed how to make that million-dollar decision, what platform is best for your company when it comes to running ads. Choosing the right one can make all the difference. It really comes down to your customers wants and needs. If they have an urgent need, such as a broken pipe or a hole in their roof, Google is your best choice when running ads. Your target customer is more likely to search the problem on Google. If their need is more of “want” then Facebook i

The Million Dollar Question It is almost guaranteed when you say the word “advertising” to a construction owner you'll get ignored or...

Social media in the construction industry plays a large part in bringing in new prospects, especially for a home builder or remodeler...

If you own a construction business, you might not think social media has much to do with getting new clients. But with millions of people...

If you’ve been in the trades long enough, you know business picks up fast after the holidays. Like a cheetah fast. Homeowners suddenly...

As a General Contractor, you might hear “social media marketing” and want to run for the hills.  I don’t blame you, social media can be a...

When you think about construction, the first thing that might come to mind is the  physical labor of building structures.  However,...

Being a good contractor is hard enough. Long hours, tough jobs, and let’s not even talk about chasing down new clients. If you’ve ever...

If you've been in the trades long enough, you probably know very well that after the holidays business picks up fast. Like a cheetah...

Have you ever posted an ad, and it did not turn out the number of views or clicks you wanted? Then you start a blank canvas from scratch...

People use social media for all kinds of reasons.  You can look at funny dog videos, scary videos of your ex, and even catch up on the...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask: ...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Have you ever asked yourself if your advertising could use improvement? Most businesses are often unaware they’re making mistakes when it...

Wouldn’t it be cool to be the first thought of your client, when they have a problem, and need your solution? ⠀ Top of mind awareness is...

In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your...