Social media in the construction industry plays a large part in bringing in new prospects, especially for a home builder or remodeler...

A lot of contractors are reluctant to invest in social media marketing.  They think it's a waste of time. Most of the time? They're...

If you own a construction business, you might not think social media has much to do with getting new clients. But with millions of people...

If you’ve been in the trades long enough, you know business picks up fast after the holidays. Like a cheetah fast. Homeowners suddenly...

As a General Contractor, you might hear “social media marketing” and want to run for the hills.  I don’t blame you, social media can be a...

Google wants you to make more money. They want your company to be successful. The more successful a company is, the more likely they are...

When you think about construction, the first thing that might come to mind is the  physical labor of building structures.  However,...

Being a good contractor is hard enough. Long hours, tough jobs, and let’s not even talk about chasing down new clients. If you’ve ever...

If you've been in the trades long enough, you probably know very well that after the holidays business picks up fast. Like a cheetah...

Have you ever posted an ad, and it did not turn out the number of views or clicks you wanted? Then you start a blank canvas from scratch...

There's a big misconception that no one cares about seeing something like construction projects on facebook. But for many construction...

People use social media for all kinds of reasons.  You can look at funny dog videos, scary videos of your ex, and even catch up on the...

There's a big misconception that no one cares about seeing something like construction projects on Facebook. But for many construction...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask: ...

The online world is saturated with content. Each day millions of ads, videos and articles are posted. All competing for the same goal. ...

In part 1, we talked about why a Call to Action (CTA) is one of the most powerful tools in your marketing toolkit. Now let’s dive into...

Imagine you own a store on a busy street. The storefront design looks great—you’ve got amazing products on display, perfectly arranged....

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Have you ever asked yourself if your advertising could use improvement? Most businesses are often unaware they’re making mistakes when it...

Wouldn’t it be cool to be the first thought of your client, when they have a problem, and need your solution? ⠀ Top of mind awareness is...