How Contractors are Using Meta Ads to Get More Clients

If you own a construction business, you might not think social media has much to do with getting new clients.

But with millions of people on Facebook and Instagram daily, it’s one of the most powerful tools for reaching potential customers—when done right.

Unlike traditional marketing, Meta Ads let you target exactly who you want based on interests, behaviors, and location. 

Instead of wasting money on broad, generic ads, you can put your message directly in front of homeowners or businesses looking for your services.

And with almost 200 million active Facebook users in the U.S., the opportunity is massive. But most contractors make one common mistake:

Why Boosting Posts Doesn’t Work

Many contractors start by hitting the "Boost" button on their posts. It’s cheap, fast, and easy.

And sometimes, it even gets a lot of views and likes.

But here’s the catch: likes don’t pay the bills.

If you’re just looking for more followers, boosting posts might work. But if you need real leads, conversions, and paying customers, you need to run ads the right way—through Meta Ads Manager.

This tool gives you full control over your targeting, budget, and results. It’s more advanced than just hitting “Boost,” but when used correctly, it can generate a steady flow of high-quality leads for your business.

The Key to a High-Converting Ad: Hook, Headline, Copy & CTA

With so many ads competing for attention, your first goal is to make people stop scrolling.

That’s where the hook comes in.

Think about your own social media habits—what makes you stop? A strong hook grabs attention instantly. It should be clear, direct, and relevant to your audience. No fluff, no confusion.

Once you have their attention, your headline is the next big thing. Studies show that 59% of people don’t read past the headline before engaging.

If your headline doesn’t make an impact instantly, your ad is wasted.

Then comes the ad copy—the words that convince them to take action.

Keep it simple, conversational, and to the point. If it wouldn’t sound natural in a conversation, don’t write it in your ad. Focus on the problem you solve and why they should care.

Finally, your call to action (CTA) tells them what to do next. Whether it’s "Call now for a free estimate" or "Get a quote today," your CTA needs to be clear and action-driven. 

If you don’t tell people what to do, they won’t do anything.

The Secret to Better Results: A/B Testing

The best way to improve your ads is through A/B testing—running different versions of your ad to see what works best. 

Try different hooks, headlines, images, or CTAs, then analyze which one gets the most clicks and leads.

Meta Ads are always evolving, and what works today might not work tomorrow. 

That’s why testing is crucial for maximizing your return on investment.

Ready to Get More Leads?

Meta Ads are one of the most effective ways to grow your construction business—when done correctly.

If you want me to take a look at your current ad strategy and see how I can help, reach out here.

Here’s my guarantee: We’ll beat your current ad performance or you don’t pay anything. 

No risk, no gimmicks.

If you’re serious about getting more leads and growing your business, let’s talk. 

No pressure—just real results.

Talk soon,

Aaron Secaur

AMS Construction