Google Ads for Contractors: Profit Powerhouse or Just Another Money Pit?

You see it all the time, you’ll search something once and that certain item or service will follow you around all day, through every app and website?

That’s the power of Google right there. It knows you searched for it and there's a slight chance you're interested, the algorithm will make sure you see it until you make that decision.

When your client searches for “plumbing company near me” or “roofing company near me” does your company show up first?

More than 83% of the population searches for local contractors on the internet. 

This means that your target audience is actively searching for you, now all you need to do is be found. 

Google Ads allows you to appear immediately at the top of a google search results for the keywords you choose, in the areas you choose.

With these 3 steps, you can set up your Google Ads campaign and start driving new clients as soon as possible.

More clients? How Much?

When running Google Ads, it is important to narrow your focus by choosing specific services to advertise.

If you’re a home remodeler offering a range of services like bathroom remodeling, kitchen remodeling, home additions, and more, it’s critical to select one or two offerings that present the best opportunity for success. 

Concentrating your resources on a select few services prevents your ad spend from being spread too thin, which can lead to underwhelming results.

It’s best to prioritize advertising services that have the highest ticket price or offer the best profit margins. 

This approach ensures that your return on ad spend is maximized, driving more value from each dollar you invest in advertising.

Keyword research is a crucial part of running a successful Google Ads campaign, especially for a local construction company working in and around a specific area.

The goal of keyword research is to identify the search terms that potential customers are using when they look for your company in your target area.

For example, if you are a construction company offering kitchen remodeling in a particular city, you’ll want to focus on keywords that not only target kitchen remodeling but also include local terms. 

These could be phrases like “kitchen remodel in [City Name],” “best kitchen remodeling contractors in [City],” or “kitchen renovation services near me.” 

Including local modifiers in your keywords helps you reach people who are specifically looking for kitchen remodeling in your service area.

By targeting the right keywords, you’ll ensure that your ads are seen by people most likely to be interested in your services, helping you maximize your ad spend and get better results from your Google Ads campaigns.

Around 4-9 keywords per campaign is a good, the sweet spot. If you try to target too many keywords your ad spend will become spread too thin and lead to unqualified results.

Where am I clicking?

After you've set up your google campaign, your landing page is the next most important thing that needs to be built as well.

When someone clicks on your ad, they expect the landing page to provide the information or service they were searching for. 

If your landing page is well-designed, user-friendly, and relevant to the ad, you increase the likelihood that visitors will take the next step and reach out to you.

Let’s say you're ad promotes kitchen remodeling services in Wilmington, the landing page should prominently feature kitchen remodeling content, testimonials, images of past projects, and a clear call to action (CTA) encouraging users to contact you.

A well-designed landing page is vital for improving your Quality Score in Google Ads, which can lead to lower costs per click and better ad placement. 

Ultimately, a focused, compelling landing page can significantly boost your conversion rate and help you make the most of your advertising budget.

What To Do Now?

Google is undeniably the biggest search engine around today. 

You can use it to search just about anything. If you can set up the right metrics for your campaign, you'll start seeing money coming in a week. 

In my next post, I will explain how to boost your results while bringing the cost of the ads down.

If you’d like to know what I'd be able to do for your business, get in touch with me here. I always have time to look at your company and figure out how I can get you more clients for your business.

Talk soon,

Aaron Secaur

AMS Construction Service