Dominate the Market: More Projects, Bigger Paydays!

If you’ve been in the trades long enough, you know business picks up fast after the holidays.

Like a cheetah fast.

Homeowners suddenly want new kitchens and bathrooms.

A wife finds the perfect cabinets, but now the walls don’t match. 

People start searching for contractors, but with endless options, they freeze, unsure of who to choose.

And here’s the thing…

Most of the time, when people are scrolling through Facebook, they aren’t in “business mode.” They’re in “escape from work” mode—just like the rest of us.

So how do you get their attention?

You have to interrupt their mindless scrolling with something that does two things:

1. Grabs their attention immediately

2. Feels relevant to what they need

The goal is to create an offer so compelling that your ideal client stops and thinks:

“This is a no-brainer. I need to reach out right now.”

What Makes an Offer Irresistible?

Your audience needs to see value instantly.

When running ads, keep their wants and needs in mind. 

Most homeowners aren’t actively searching for contractors on Facebook, so your approach should focus on top-of-funnel engagement—getting them into your pipeline before they’re ready to buy.

The best way to do this?

Offer free value that attracts attention and builds trust:

• Cost guides

• Design ideas

• DIY tips & videos

  
  

This positions you as an expert early in their buying journey, so when they’re finally ready to hire, you’re already top of mind.

Stop Wasting Time on Tire Kickers

Not all leads are created equal. You want serious customers, not just freebie-seekers.

One of the best ways to craft a high-converting offer is to work backward.

For example, I recently helped a carpet cleaning company create an ad strategy:

To get full-house carpet cleanings (their main service), customers had to first agree to one room.

But before that, they needed confidence in the company’s quality.

The entry offer? A discounted couch cleaning—low cost, low commitment, but a perfect way to introduce customers to their services.

This same strategy works in any trade: New roof → Roof repair → Gutter/siding → Free estimate → Free inspection Kitchen remodel → Cabinet painting → Free color consultation

By offering something small upfront, you attract the right people while filtering out those who aren’t serious buyers.

Why Facebook Ads Work for Contractors

Unlike some industries, construction thrives on visuals.

Stunning images of finished projects—like breathtaking kitchens or outdoor spaces—immediately grab attention.

 Homeowners see the possibilities and start picturing your work in their own home.

What’s Next?

Running high-performing ads isn’t a one-and-done job. You need to:

• Monitor key metrics (click-through rates, conversions, cost per lead)

• Tweak & optimize (adjust copy, visuals, targeting)

• Stay consistent (ads improve over time, not overnight)

Facebook makes it easy to refine campaigns, and sometimes, a small adjustment in copy or targeting skyrockets results.

If you’re tired of guesswork and want a guaranteed way to get more leads, let’s talk.

Our Guarantee: We beat your current ad performance, or you don’t pay a dime. No risk. No gimmicks. Just results.

If you’re interested, reach out here, and let’s see what we can do for you. No pressure. No pushy sales tactics. Just a quick chat to see if we’re a good fit.

Talk soon,

Aaron Secaur

AMS Construction Service