How Contractors Can Use Social Media To Increase Sales

People use social media for all kinds of reasons. 

You can look at funny dog videos, scary videos of your ex, and even catch up on the boring political news.

One of the reasons is to learn more about the companies they’re considering doing business with. 

In fact, one survey showed that 78 percent of consumers are influenced to buy—or not buy—from a company based on that company’s social media posts. 

This means your business needs to be on social media if you want potential customers to be confident in their decision to hire you.

Why Contractors Should Use Social Media

Simply put, as a contractor, you need to be on social media because that’s where your customers are spending their time.

They're there to find out what products or services they need. A 2023 study shows that almost 58% of consumers rely on social media for input and opinions on purchasing decisions, which is more than any other online source.

Social media is also a great way to find out what prospective customers want.

 You can use your page to find out what residents and businesses need in a contractor, what types of services they want, and what would make them choose one contractor over another. 

This kind of feedback makes it easier to offer the right services with the right message to the right target audience.

While these things are useful you use social media ultimately to grow your business.

“How Do I Use Social Media To Grow My Business?”

Social media is a strong marketing tool for your company as well. So how do you take advantage of that?

Most people check their social media pages regularly, some even excessively. When someone follows hundreds if not thousands of pages and accounts, it does not take long for a post to get lost.

Make updates at least a few times a day. Share a link to a news story or photos of a recently completed project, or even just updates about your company.

 If you’re running low on content ideas, comment on other posts or participate in discussions. Whatever you do, do it often enough to stay visible in social media feeds.

While one of your primary goals on social media might be to attract new clients, you should also work to build connections with other businesses in your industry. 

Get involved in discussions about regulations, pricing pressures, and other issues concerning your industry. 

Start cross-promoting by sharing news and updates from other businesses, and they’ll likely return the favor. 

When you build relationships with these businesses, you improve your reputation and increase your visibility.

Even more important, however, is that you engage with your past and current clients.

Offer tips and advice to anyone with a question and respond to all reviews of your services. 

Over time, your company will grow its authority, network and potential client base.

Measure What Matters: Track, Tweak, Triumph

Without data, you’re just guessing.

Dive into your metrics—engagement rates, leads generated, and conversions. Find what works, ditch what doesn’t, and tweak your strategy relentlessly. 

That’s how you turn posts into profit.

Tools like Meta Ads Manager or Google Analytics can help you see what’s working and what’s not.

When you track your results, you can make simple changes to your ads to get more leads and grow your business without wasting money.

It’s not about throwing money at ads and hoping for the best; it’s about making every dollar count.

What To Do Now?

Meta ads are an incredibly versatile tool. Billions of dollars are spent on it by companies across the world. Using the advice in this article will allow you to start generating leads for your business as well.

If you want me to take a look at your account and what I could do for your business, get in touch with me here: Free Marketing Analysis | AMSconstruction. No other marketing company guarantees results. I’m so confident we can beat your current ads that we have a simple guarantee.

We beat your current ad performance OR… you don’t pay us anything.

Easy. Simple. Clear.

So, if you’d like to know what I’d be able to do for you, get in touch and let’s have a talk! Won’t cost you anything and I’m not going to annoy you with high pressure sales tactics. 

Talk soon,

Aaron Secaur

AMS Construction