Stop Spending Advertising Costs and Start Making Advertising Investments.

Have you ever asked yourself if your advertising could use improvement? Most businesses are often unaware they’re making mistakes when it comes to advertising. 

In this article I'm going to help raise that awareness by showing you how to EASILY take your ads from a cost to an investment.

Why Most Advertising Efforts Fail.

Advertising is pretty simple. It’s so simple in fact, most businesses overshoot or undershoot their target when pulling the trigger on whatever their ad is aimed at. 

They end up missing the point of what ads are supposed to achieve; measurable results.

Too many ad spends don’t return the money put into them. Much less double or triple the amount spent. 

This is because the untrained eye doesn’t know what to do. And more importantly, what to avoid doing. 

So the problem of overspending on marketing arises and is then labeled something like a brand awareness campaign.And it seems the marketing budget for a lot of businesses is spent purely for awareness’s sake. Spending money on ads JUST so the market knows they exist, never seeing those dollars multiply into profit. 

Which may be perfect if the intent is to bleed money with no real desire to see $1 turn into $2 into $4 and so on. But I’d be willing to gamble that this actually isn’t a perfect scenario for your business.

My bet is on the idea that getting tangible and useful results from every cent put into advertising AND seeing a return worth the money, is the perfect scenario. 

Call me crazy.

Fix Your Marketing

So how do we get perfect scenario results? 

A key marker of ads that perform well is using language that the audience relates to. 

Avoid the overshooting mistake and abandon descriptions of who your company is, how long you’ve been in business and you’ll leave room for your audience to pay attention to you. 

Because after all, your business isn’t offering who you are or when you first opened. 

While who you are and how long you’ve been in business is important to YOU, what you’re actually offering to your audience is a solution.

And THAT is much more valuable to them than your company bio.

So keep the ad’s focus on what you can do for your audience and you’ll have the most crucial element of a successful ad campaign nailed down. 

The Secret to Improving Ad Performance.

You shouldn’t stop there though. Because this is where a lot of undershooting happens. 

Once you’ve given them a reason to pay attention to your ad, the next best move is to give them the chance to take action on your offer. You make it easy for them to give you their information. 

Don’t give them a scavenger’s list. 

Having them spend more than 30 seconds to give you details of their family history, blood type and a dissertation on the environmental effects of the dodo bird extinction will result in your offer being ignored. 

Make it simple and easy for them to say, “Hey, here’s my name and email address. Please contact me”. 

Not only will that make their problem getting solved easier but it’ll make your life easier by getting measurable ad performance.From those measurements we can take your advertising to the moon and back.

We then know a whole slew of information about what works. 

What doesn’t work. 

Who is interested. 

How interested they are. 

And how we can improve or what needs to be done next. 

These simple ideas, while not obvious at first glance, become the north star guiding you towards effectively marketing your business. 

They are the ideas that get results you may not have known were possible. Talk soon,

Aaron

P.S. Want to know how I’d make sure we’d turn Ad costs into investments and keep your prospects glued to their screen, unable to stop consuming your content?

Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. 

No cost, no obligation. 

If you want to work together, I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form: Free analysis