The Contractor’s Guide to Staying in Demand This Busy Season

Social media in the construction industry plays a large part in bringing in new prospects, especially for a home builder or remodeler with a somewhat limited-service area.

Whether you’re an early-stage home project contractor or an established custom home builder who’s new to the social media world, there’s one thing you should know: It’s okay to start small, but you need to start NOW.

Have you ever posted an ad, and it did not turn out the number of views or clicks you wanted?

Then you start a blank canvas from scratch and completely forget about your original.

What if it was just a simple color or a banner around the ‘BUY HERE’ button?

Many companies don't realize that little changes like that could be the reason you aren't getting the turnout you desired.

Sometimes, the difference between wasting money on ads and lining your pockets is running A/B tests for your ads.

What's Wrong With Just One Ad?

One Ad is great but you'll never get the data you need from it. When the results don't show what someone likes, they get deterred and stop right there.

Most of the time people get too wordy and try to tell an entire story about their services or products.

Don't be explaining how or why your company got started and how much the company means to you. You'll simply get skipped and overlooked.

People's attention span is not great nowadays. They don’t want to read all that

 So that means…

GET..TO..THE…POINT…QUICKLY

Let’s say you're building an Ecommerce store that sells fitness equipment to local gym owners.

And your objective is to boost paid membership for your fitness equipment store.

Your store offers a free membership where users get access to basic workout tips and a paid membership for premium features like personal coaching, detailed fitness/diet plans, and exclusive discounts on fitness equipment.

The most critical part in the ad is undeniably the Call to action button. 

The default one says “UPGRADE NOW”

You could test different versions of the button such as

• Your Custom Plan Awaits!

• Take Control Of Your Fitness Today!

  
  

And maybe you change the placement to go under the premium features highlights.

Your second ad you put microcopy under the CTA button such as:

•  “Join Thousands Achieving their goals today!”

• “Complete Your Profile For 30% Off Your First Order!”

By testing out these two variations of your ad, you can position your company not just as a product seller but a partner in the customer's journey.

With the variations in the CTA, the transition from free to paid becomes more compelling, measurable, and impactful.

The New Formula for Success

A/B testing is by far one of the best ways to find out what works and what appeals to your client base.

One more thing to keep in mind when changing and running different variations of your ad.

TIME….

It takes a few days for the metrics to pick up and really start showing results. People don’t like A/B testing solely on the basis of the time it takes to create, and see results on your pieces of content you're running against each other.

There is one good thing that comes out of this if you don't have time though… 

I always have time to look at your content or company.  Fill out this form here and I'll personally get back to you within 24 hours, and we can see how this strategy could get you results faster, within 30 days. Guaranteed. 

Talk soon,

Aaron Secaur

AMS Construction Services