How To Ensure That You Don’t Make The Inevitable Meta Ads Mistake

One of the first issues people run into when attempting to run meta-ads is that it looks extremely complicated.

The first thing you’ll see when starting up a new ad campaign is a page where you have to choose between 11 options…

And after you eventually make that choice, you’ll then have at least another fifty to go through until you can finally publish your ad. 

It’s like trying to diffuse a bomb and you have to decide which wire to cut… but you have to do it 50 times in a row without making a single error. 

Pretty nerve-wracking stuff, right?

Should I Skip These Steps With The ‘Boost’ Option

Meta knows that it’s a very daunting and complex process especially for a newcomer.

They’re quite a big company, their ad revenue each year is over 100 Billion. 

Yes, with a B.

You can assume that there’s some pretty clever people walking around in their office with those kinds of numbers.

That’s why they created the option to ‘boost’ your posts.

Unfortunately, this is where most business owners get it wrong.

Using the ‘boost’ is a very quick and easy way to spend a ton of money out of your marketing budget for some fairly lackluster results.

Yes, you may get more views and exposure. But you’re losing the main things that make Meta such an advanced and successful way to get clients.

You’re limited to only the post types that exist for organic posts.

You can’t effectively target a particular audience based on an action you want to take. You can’t add square photos, change, customize the headline or description. You can’t run the ad on both Facebook and Instagram.

When you boost your post to reach your ideal client it’s like trying to win a bicycle race with a small kid's bike that has training wheels…

You need to ensure you utilize all of the tools with Meta to get the most bang for your buck.

What Should I Be Doing On Meta?

You should learn how to use the Meta ads tool.

Why? Because it gives you more options, more targeting and most importantly…

WAYYYY more results.

So, from today forward you will never use the ‘boost post’ button again.

Unless you are intentionally trying to throw money down the drain. In that case it will work perfectly.

Attract Your Ideal Clients Without Spending A Small Fortune

One of the best features about Meta ads is the fact that you can virtually make an ad for free.

Printing ads, television ads, influencer marketing… They all require you to dump in a heap of your money without having any idea if it will become successful or not. 

Your down hundreds or potentially thousands of dollars before you even start. 

You can create a very basic ad and still yield great results as long as you learn how to harness the power of Meta ads. 

You can set the exact amount of money you want to spend every day, week or month on Meta Ads. 

You also have the ability to check the results of the ad every single day, or even every hour if you want, and see how well the ad is performing. 

That allows you to make any necessary tweaks or changes as you go. 

So How Much Is This Going To Cost Me?

Short answer is that it depends. 

We need to accept that it takes a while for the Meta algorithm to pick up on the audience you’re trying to reach and optimize it. 

Once you get that part right, you’re off to the races.

From there we can change our ad and/or test various ads against each other. 

With that being said, it will require an investment.

Far too often I’ll see business owners happily spending thousands of dollars on all sorts of things…

But they’ll expect amazing results through Meta ads with $1 or $2 per day.

They spend more on coffee yet expect to get clients with a dollar a day.

When we work with clients we have a simple goal. Get to the point where every $1 you put in advertising gets you at least $2 in return.⠀We do that by testing and tweaking consistently until we reach that goal. 

So, What Do I Do Next?

If you want me to take a look at your account and what I could do for your business, get in touch with me here. No other marketing company guarantees results. We’re so confident we can beat your current ads that we have a simple guarantee.

We beat your current ad performance OR… you don’t pay us anything.

Easy. Simple. Clear.

So, if you’d like to know what I’d be able to do for you, get in touch and let’s have a talk! Won’t cost you anything and I’m not going to annoy you with high pressure sales tactics. 

In the meantime, you can look at more great articles around improving your advertising here: Blog | AMSconstruction (amsconstructionservice.com)

Aaron Secaur

AMSconstructionservice